By: Edward Egros


Outside the Box: Lessons from SXSW

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Recently the "Outside the Box" crew traveled to Austin, Texas for the first weekend of SXSW, a conference billing itself that celebrates the convergence of the interactive, film and music industries. Specifically, we went to panel conversations devoted to sports, analytics and the media. When it comes to the future of basketball, all of us had strong opinions about the direction of the sport, the extensions to which fans are engaged and who's responsible for the growth of the game and the growth of players.

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