By: Edward Egros

Analytics in Television Journalism

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I recently was in Stevens Point, Wisconsin to deliver a talk about sports analytics in television journalism. This discussion is essentially how I do my "day job" as the weekend sports anchor at Fox 4 in Dallas. I began with an observation: while other media have found ways to incorporate analytics into its sports coverage, television is noticeably lagging. This medium poses its own challenges highlighting quantitative analysis, but instead of ignoring it, there are ways to use the tools. At the Great Lakes Analytics in Sports Conference, I discussed three of these challenges and how to address them during reports.

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Analyzing and Aiding Sports Analytics in Television

Sports analytics serve a variety of purposes, from quantitative measurements for how successful an athlete or team is, to predicting the outcome of a sporting event. Much of the development of analytics comes from athletes and teams implementing these tools for a competitive advantage.

Unfortunately for the media, there are several outside forces preventing sports analytics from being used more frequently on television. Still, some sports journalists have found ways to use and enhance these tools. In this paper, three nationally televised sports shows are analyzed for how they discuss analytics for their respective sport.

Using text mining techniques, it is possible to see the frequency of sports analytics and the complexity of the tools used in broadcasting, as well as—ultimately its primary purpose of the paper—how sports analytics are used to supplement a preexisting argument. This paper concludes by looking at other ways sports analytics can be used to enhance journalism.


To read this paper, click here.